Winnipeg Jazz Festival
The Winnipeg International Jazz Festival is the largest downtown music festival in Winnipeg. They have provided annual festivals since 1989. Their mission is to spread the joy of jazz, stir up excitement and show appreciation for this “up and coming” musical genre. The goal for this campaign was to create a highly visual identity that reflects the exuberance, quirkiness and excitement of the festival. It places emphasis on the performers, while at the same time, showcases the joy and energy that one can experience while attending. The campaign expands awareness to current Jazz Festival fans. Congruently, it spreads the joy and appreciation for jazz music to a broader demographic.