Chroma Coffee Company
Chroma Coffee is a fictional company that was in need of an annual report for their business progress in 2017. The concept focuses on the Chroma motto that “coffee can be better”. The intention is to express the steps Chroma is taking to “make it happen”; showcasing the transformation of “good” coffee into “great coffee”. The intention was to allow, both the customers and investors, to get a behind-the-scenes look into the dedication, values and initiatives poured into every single cup. The style of the annual report is simple, yet, effective. It uses full bleed, high contrast images and works along-side bold sans serif typography and a colour palette limited to brown and white. This keeps the design consistent and strong throughout the report.