The brief called for a newly effective consumer product and advertising campaign. The purpose was to revitalize a retail beverage brand. The design was made to be unique and reflect the brands overall identity. The goal was to generate excitement towards a beverage that everyone has tried at some point in their lifetime (with a twist!). The new packaging exudes an energetic, playful, yet sophisticated and inviting tone. The projects execution stays true to the primary goal and captures a modernized rendition of a classic drink.