Beverage Redesign

Calypso Lemonade bottle front design
Calypso Lemonade illustration close up
Calypso Lemonade bottle back design
Calypso Lemonade bottle series of flavours
Calypso Lemonade ad series
Calypso Lemonade ad series

PROJECT DETAILS

Category:

Branding

Project:

Beverage Redesign

Client:

Calypso Lemonade

PROJECT BRIEF

The brief called for a newly effective consumer product and advertising campaign. The purpose was to revitalize a retail beverage brand. The design was made to be unique and reflect the brands overall identity. The goal was to generate excitement towards a beverage that everyone has tried at some point in their lifetime (with a twist!). The new packaging exudes an energetic, playful, yet sophisticated and inviting tone. The projects execution stays true to the primary goal and captures a modernized rendition of a classic drink.

SAY HELLO